Privacy Policy

Last Updated: January 2026

Heart Currents ("we," "us," "our," or "Company") operates the heartcurrents.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using heartcurrents.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, and contact information you voluntarily provide through forms, subscriptions, or inquiries
Technical Data: IP address, browser type, operating system, and device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns
Cookies and Tracking: Information collected through cookies, web beacons, and similar tracking technologies

We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that a minor has provided us with personal data, we will delete such information immediately.

How We Use Information

We use the information we collect for the following purposes:

To deliver content and services tailored to your interests
To track affiliate commissions and casino referrals
To analyze website traffic and user behaviour through analytics
To improve, optimise, and enhance the functionality of heartcurrents.com
To communicate with you regarding updates, promotions, and customer support
To comply with legal obligations and prevent fraud or misuse

Cookie Policy

Heart Currents uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and track site usage.

Types of Cookies We Use:

Essential Cookies: Required for site functionality and security
Performance Cookies: Collect data on how you use our site (Google Analytics, heatmaps)
Advertising Cookies: Track interactions with affiliate casino partners and display relevant content
Functional Cookies: Remember your preferences and settings

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect site functionality. You may also opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Heart Currents provides links to third-party casino websites, betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. When you click links to partner casinos or betting sites, you leave our domain and are subject to their respective privacy policies.

We strongly recommend reviewing the privacy and terms of service for any third-party site before providing personal information or engaging in gambling activities. Heart Currents does not control, monitor, or endorse the data handling practices of affiliated operators.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (subject to legal obligations)
Right to Restrict Processing: Request limitation on how we use your data
Right to Data Portability: Request your data in a portable format
Right to Object: Object to processing for marketing, analytics, or other purposes
Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Typically:

Email addresses collected for newsletters are retained until you unsubscribe
Analytics and usage data are retained for up to 26 months
Affiliate tracking data is retained for commission settlement and dispute resolution purposes
Data related to legal claims or compliance is retained for the duration required by applicable laws

You may request deletion of your personal data at any time, subject to our legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:

Heart Currents
Email: privacy@heartcurrents.com
Website: heartcurrents.com

We will respond to all data subject access requests and privacy inquiries within 30 days in compliance with UK GDPR requirements.

Data Protection Officer (DPO): For data protection concerns, you may also contact our DPO or lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.